URL Parameter Keys & Values

Note: Strings with special characters should be url encoded to not break the url.

Parameter	Format	Example Value
vehicle1year	Number (4 Char)	2018
vehicle1make	String (CAPS)	BUICK
vehicle1model	String (CAPS)	ENCLAVE
firstname	String	John
lastname	String	Doe
address	String	123%20Main%20Street
city	String	Manhattan
state	String (2 Char)	NY
zipcode	Number (5 Char)	10001
email	String	john@doe.com
phone	Number (10 Char)	8016331111
dob	Number (YYYY-MM-DD)	1999-12-31
gender	String	`Male`, `Female`
maritalstatus	String	`Single`, `Married`, `Divorced`, `Widowed`
homeowner	String	`Yes`, `No`
occupation	String	`Employed`, `Retired`, `Unemployed`
insured	String	`Yes`, `No`
policyexpiration	Number of Months	2
bundle	String	`Yes`, `No`
insurancecompany	String	`AAA`, `AIG`, `Allstate`, `Geico`, `GMAC`, `Hartford`, `Liberty Mutual`, `Mercury`, `Nationwide`, `Progressive`, `SAFECO`, `State Farm`, `Travelers`, `USAA`, `Other`,
dailycommute	Number of Miles	20

Parameter	Format	Example Value
vehicle2year	Number (4 Char)	2020
vehicle2make	String (CAPS)	TOYOTA
vehicle2model	String (CAPS)	LAND%20CRUISER
driver2dob	Number (YYYY-MM-DD)	2000-11-21
driver2gender	String	`Male`, `Female`
driver2maritalstatus	String	`Single`, `Married`, `Divorced`, `Widowed`
driver2occupation	String	`Employed`, `Retired`, `Unemployed`

Parameter	Format	Description
utm_source	String	Name to indicate the marketing source, e.g. "facebook"
utm_medium	String	Indicate the traffictype, e.g. "ppc"
utm_campaign	String	Label of a campaign name or sub_source value, e.g. "new_drivers"
utm_content	String	A specific ad or ad format in a campaign, e.g. "video_ad"
utm_term	String	A specific keyword, keyword group, or creative ID, e.g. "sweet_16"
publisher_click_id	String	The click-id passed in from a click publisher, not to be confused with a click_id from trax
ueid	String	For DMSi only, this is traffic source indicator used throughout dmsi reporting. You can also pass this value in as "utm_source"
campaignid	String	DMSi only, this should contain the same value as utm_campaign. For leads coming from PAN/Trax, this is passed to the page as "campaignid=[pub]_[sid1]"